Terra Madre is a project conceived by Slow Food as a result of its growth and development and its conviction that “eating is an agricultural act and producing is a gastronomic act.”
Since Slow Food was founded, the importance of protecting and supporting small-scale producers has become increasingly clear. Terra Madre was born in 2004 to give them voice and visibility, to raise awareness of the true value of their work, and provide them with the tools needed to be able to work in better conditions. Almost immediately, it took Slow Food to places in many African, Latin American and Asian countries. In fact, much of the active work that Slow Food carries out today would not have been possible without the network. The role of the Slow Food is also to quickly generate contacts, relationships, opportunities and visibility.
In 2012, the Terra Madre network became stronger. The number of local projects multiplied and the fifth international gathering was held in October, with closer and more visible integration with Salone del Gusto. This closer collaboration was also one of the cornerstones of the sixth International Congress. Here, the delegates represente the extensive presence of Slow Food and Terra Madre network around the world.
Slow Food is a global, grassroots organization, founded in 1989 by Carlo Petrini to prevent the disappearance of local food cultures and traditions, counteract the rise of fast life and combat people’s dwindling interest in the food they eat, where it comes from and how our food choices affect the world around us.